Saturday, January 26, 2013

My Home Didn't Sell, What Should I Do?

If you get a call from me because your home expired, the first thing to know is I'm sympathetic.  I'm also a home owner.  And before becoming a real estate sales professional I sold a home.  I tried selling it myself then I realized I needed to list it with an agent.  And it still didn't sell!  It's a long drawn out story that I'm not going to get into.  But after a year of carrying two house payments, the home finally sold.

Do you really want to sell your home?  If you've had it listed for the last 6 or 12 months, that tells me you do want to sell it.  But now that it didn't sell, and you're telling me you're not sure what to do. That doesn't mean you don't want to sell it.  It just means you're terribly frustrated.

Remember you hired your agent to sell your house.  Not to list it!  Listing your house is easy.  Selling it is another story.  And if your agent isn't selling your house...no matter how much you like him or her...it's time to consider hiring someone to sell it.

You need to ask yourself the hard questions now:

1.  Why do you want to re-hire the same agent to re-list your house?
2.  What will this agent do differently that he didn't do in the first 6 or 12 months?
3.  What has it cost you in using this agent? (Time, money, frustration)
4.  What is the new agent going to do differently?
5.  Do you think you "like" the new agent initially at least as much as you did the first agent?
6.  How much time should you realistically give the new agent to sell your home?
7.  What will you do if the new agent can't get your home sold?
8.  Are you being realistic about the price, condition, staging of the home?

I can't guarantee your home will sell.  I haven't seen it yet.  I don't know who said it, but I love it...
         "If you always do...what you've always done..you'll always get...what you've always got!"
If it's not working, change.  Give me a call and make a change in the right direction.  I want to sell your house, not just list it.